Plan Your Content

Plan Your Content

Rather than composing posts one at a time, content plans let you map out what you publish over the coming days and weeks. PostNext groups this under Content Planners.

A PostNext content plan card showing its channel, date range, and how many posts have published

Content plans

A content plan is an AI-assisted multi-day social posting plan. PostNext generates a set of draft posts organized across your chosen time window, targeted at one or more channels. You review the plan, edit drafts as needed, and convert them into scheduled posts. Use Brand Plans for on-brand campaigns or Influencer Plans for topic-driven personal accounts.

Content plans use your brand profile if one is set, so generated posts reflect your voice and topics.

Blog plans

Blog plans extend planning to long-form content. The Post Planner can plan and generate blog posts that publish directly to a connected WordPress site. See WordPress integration for setup details.

Blog plans are available on the Teams and Business plans.

Keyword research

When creating a content or blog plan, you can optionally include keyword data to inform topic selection. This is an optional enrichment; you can create plans without it.

Plan limits

The number of content plans and blog plans you can create depends on your plan. See Managing your plan and limits for details.