Teams and Brand Profiles

Teams

A team is a shared workspace. Channels, drafts, and plans created inside a team are visible to all members of that team.

You can belong to multiple teams and switch the active team at any time. This is useful if you manage content for more than one brand or client.

Brand profiles

Each team can have a brand profile that captures how you want to sound and what you talk about. A brand profile can include:

Bio
Brand voice
Personality traits
Main themes and topics
Expertise areas
Preferred hashtags
Audience size

When you generate post content with AI, PostNext uses the brand profile as context so output stays on-brand without manual prompting each time. See Brand profile for how to set one up.

Collaboration

Team members share the workspace's channels, drafts, scheduled posts, and plans. Work on a draft in one session and another team member can pick it up in theirs.

Schedule and Publish

Features