Per-brand voice and tone rules

Multi-Brand Workspaces with Distinct Voice and Channels

Each brand keeps its own voice presets, colour palette, channels, and AI prompts. Switch brands from a dropdown.

Create your first brand profile
Per-brand voice and tone rules

Define voice, tone, and colour palette inside each brand profile

Each profile stores tone descriptors, pronouns, banned words, preferred phrases, and reference posts, paired with a hex-code colour palette and uploaded logo variants. The AI Content Creator and platform writers read these fields on every generation.

Tone descriptors, banned words, and preferred phrases stored per brand

Colour palette and logo attached to the profile

AI prompt templates inherit these fields on every content generation

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Define voice, tone, and colour palette inside each brand profile
Workspace isolation across brands

Separate channels, calendars, and asset libraries per brand

Each brand profile is its own workspace. Channel connections for X, Instagram, LinkedIn, TikTok, YouTube, and Threads sit inside the brand they belong to. Calendars, drafts, queues, AI generations, and uploaded media stay scoped to that brand.

Each profile has its own connected channel set across the 7 supported platforms

Calendars, drafts, queues, and assets are scoped to the active brand

Brand switcher in the top bar re-scopes the whole workspace

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Separate channels, calendars, and asset libraries per brand
Custom AI prompt templates that read brand voice automatically
AI prompt templates per brand

Custom AI prompt templates that read brand voice automatically

Each brand profile has its own library of AI prompt templates: hooks, captions, thread starters, video scripts. Templates inject the brand's voice rules, banned words, and target audience into every generation, so one template produces on-brand output per client.

Per-brand AI prompt template library separate from other workspaces

Voice rules and audience details inject into prompts automatically

Edit brand voice once; future AI output across that workspace updates

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Multi-brand setup in 4 steps

1

Create the brand profile

Enter brand name, industry, and target audience. Pick brand or creator profile type.
2

Add voice rules and colour palette

Add tone descriptors, banned words, hex codes, logos, and reference posts for the AI to study.
3

Connect the brand's channels

Attach X, Instagram, LinkedIn, TikTok, YouTube, Threads, and Bluesky accounts. Channels stay scoped here.
4

Switch brands from the top bar

Use the brand selector to move between workspaces. Each switch re-scopes the whole interface.
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Brand Profile Management FAQ

Common questions about running multiple brands in one PostNext account.

How many brand profiles can I create in one account?

Pro covers one brand with up to 15 channels. Teams (per-user pricing, 5-user minimum) gives each seat 5 channels for multiple brands; agencies map 1-2 clients per seat. No hard cap on profiles.

What lives inside a brand profile vs the account?

Per-brand: voice descriptors, colour palette, logo, assets, channels, calendars, drafts, queue, analytics. Shared: billing and team members.

How does brand voice feed into the AI?

On Teams, teammates join the workspace as admins or members and work with the workspace's brand profile. Per-member brand restrictions are not available today.

What is the difference between a brand and a creator profile?

Brand: company name, industry, target customer, business goals. Creator: personal positioning, niche, partnership categories, content pillars. Onboarding fields and AI voice framing differ.

How do team members get access to specific brands?

On Teams, invite a member and tick the brand profiles they should see. Roles: admin (edit profile, manage team), editor (create and schedule), viewer (read-only). Unassigned brands stay hidden.

Can I update a brand profile after setup?

Yes. Voice rules, colour palette, logos, audience, channels, and AI prompts are editable any time. Changes apply to future AI generations and drafts. Already-published posts are not rewritten.

Which channels can I connect to a brand profile?

X, Instagram, LinkedIn, TikTok, YouTube, Threads, Bluesky. Each profile has its own channel set; one account belongs to one profile at a time. Pro: 15 channels on one brand. Teams: 5 per seat.

Can I export a brand profile to share with a client?

Not today. There is no profile export file; the profile lives in the app and the AI reads it directly on every generation.
Run every brand in its own workspace

Run every brand in its own workspace

Create separate profiles per client or sub-brand, each with its own voice, colour palette, channel set, and AI prompt templates. Try it on the 7-day Teams trial.

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