Brand memory
Teach it once, straight from your website
Paste your URL and PostNext reads the site for you. It picks up your description, tagline, mission, products, industry and keywords, works out the tone you already write in, and reads your brand colours from the page's own CSS and theme colour. Description, tagline, keywords and colours each record the page they came from, so you can check the source.
Reads up to five pages of your site, guided by your sitemap
Fills in voice, themes, audience, products and colours for you
Images from the site land in My Assets, in their own brand folder
On-brand by default
Every generation reads the profile before it writes
The profile is not a settings page you fill in and forget. Posts, AI carousels, blog drafts, content plans and influencer plans all read the same voice, themes and audience, so you describe the brief and not the brand each time.
Voice, themes and audience inject into every AI generation
Change the profile once and later output follows the new rules
AI assistants can read and update the profile over the MCP server
What the profile stores
Voice, themes and audience are the building blocks
Voice is how you sound, themes are what you post about, audience is who you reach. Around those sit your colour palette, logo, products, markets and languages. Everything is editable, so an AI guess you disagree with takes seconds to correct.
Voice, themes and audience shown as three editable blocks
Colour palette, logo, products, markets and languages alongside
Separate framing for a company brand and a personal creator profile
1
Point it at your website
Paste your URL. PostNext reads the site and drafts your brand profile for you.
2
Check what it learned
Review voice, themes, audience, products and colours. Description, tagline, keywords and colours show the page they came from. Edit anything that is off.
3
Generate on brand
Write a brief instead of a brand description. Posts, carousels and blog drafts read the profile automatically.
4
Refine as the brand moves
Update the profile when positioning changes. Later generations follow it; already-published posts are untouched.
Brand profile FAQ
How PostNext learns your brand, and what it does with it.
How does PostNext learn my brand?
Point the brand profile at your website. PostNext fetches up to five pages, guided by your sitemap, and extracts your description, tagline, mission, industry, products, keywords, tone-of-voice descriptors and main themes. It reads brand colours from the page's own CSS and theme-color tag, and copies images into your asset library. Everything it fills in is editable.
Do I have to trust what the scraper guessed?
Partly. Description, tagline, keywords and colours each store the URL they were taken from, so you can see which page produced them; voice, themes and audience do not record a source. Every value is editable, and you can skip the website step entirely and type them yourself.
How does brand voice feed into the AI?
Voice descriptors, main themes, audience and content goals are injected into the prompt on every generation. That covers posts, AI carousels, blog drafts, content plans and influencer plans. Edit the voice once and later generations follow it; already-published posts are not rewritten.
What is the difference between a brand and a creator profile?
Brand: company name, industry, target customer, business goals. Creator: personal positioning, niche, partnership categories, content pillars. Onboarding fields and AI voice framing differ.
How do team members get access to specific brands?
Everyone on a Teams workspace works with the same brand profiles. Teammates join as admins or members, and there is no per-member brand restriction, so a teammate who can see the workspace can see its brand profiles. Editor and viewer roles, and hiding an individual brand from a teammate, are not available today.
Can I update a brand profile after setup?
Yes. Voice rules, colour palette, logos, audience, channels, and AI prompts are editable any time. Changes apply to future AI generations and drafts. Already-published posts are not rewritten.
Which channels can I connect to a brand profile?
X, Instagram, LinkedIn, TikTok, YouTube, Threads, Bluesky. Each profile has its own channel set; one account belongs to one profile at a time. Premium: 15 channels on one brand. Teams: 5 per seat.
Can I export a brand profile to share with a client?
Not today. There is no profile export file; the profile lives in the app and the AI reads it directly on every generation.
Which plan tier unlocks multi-brand profiles for agencies and teams?
Premium covers one brand profile with up to 15 channels. Business covers multiple brand profiles with 20 channels total. Teams, priced per user with a 5-user minimum, gives each seat access to multiple brand profiles with 5 channels each, pooled across the workspace. Agencies start on Business or Teams.
Can I clone an existing brand profile to bootstrap a sister brand?
Yes. From the brand profile manager choose Duplicate. Voice rules, banned words, colour palette, AI prompts, and hashtag conventions copy across. Channel connections do not copy because each OAuth token belongs to one channel. Useful when launching a sister brand, a regional variant, or a campaign-specific profile.
Is the brand profile data available through a public REST API and webhooks?
Not in the public REST API, and there are no webhooks. AI assistants can read and update the brand profile through the MCP server.
How does brand profile data move when I downgrade or cancel my plan?
Downgrading does not delete your data: the account drops to the free plan and your brand profiles stay in the workspace.
Can I A/B test two brand voice variants to find the higher-engagement tone?
Yes, in a manual way: duplicate the profile, adjust the voice descriptors on the clone, and generate with each to compare drafts. There is no automatic experiment tracking.
Can the brand profile feed into bulk caption generation for back-catalogue rebuilds?
Not today. Generation runs one brief at a time against the active brand profile; bulk row runs are not available.
Does the brand profile support compliance restrictions for regulated industries?
Partially. Blog drafts run through a quality linter with a banned-word list. Per-profile banned words, required disclaimers, and screening of social drafts are not available today.
How do I migrate a brand profile setup from a previous social media tool?
Copy your tone-of-voice notes and brand colours into the PostNext brand profile, or point the setup at your website and let the scraper pull colours and context. Reconnect channels through OAuth. Usually 15 to 30 minutes per brand.
Stop re-explaining your brand to the AI
Give PostNext your website once. It learns your voice, themes, audience, products and colours, and every generation after that starts on brand.