Which plan tier unlocks multi-brand profiles for agencies and teams?

Premium at 11 EUR a month covers one brand profile with up to 15 channels. Business at 39 EUR covers multiple brand profiles with 20 channels total. Teams at 4 EUR per user (5-user minimum) gives each seat access to multiple brand profiles with 5 channels each, pooled across the workspace. Agencies start on Business or Teams.

Can I clone an existing brand profile to bootstrap a sister brand?

Yes. From the brand profile manager choose Duplicate. Voice rules, banned words, colour palette, AI prompts, and hashtag conventions copy across. Channel connections do not copy because each OAuth token belongs to one channel. Useful when launching a sister brand, a regional variant, or a campaign-specific profile.

Is the brand profile data available through a public REST API and webhooks?

Yes on Business and Teams. The REST API can read and update voice rules, banned words, colour palette, audience descriptors, and AI prompts. Useful for syncing with a central brand-management tool like Frontify or a custom DAM. Webhook events fire when a profile is updated so downstream tools refresh their cache.

How does brand profile data move when I downgrade or cancel my plan?

Brand profile data stays in your workspace during the 30-day post-cancellation grace period. Export each profile as PDF brand guidelines or JSON before downgrading from Business to Premium if you need to keep multiple. Reconnecting to a paid tier within the grace window restores everything. After grace, profiles are deleted permanently.

Can I A/B test two brand voice variants to find the higher-engagement tone?

Yes. Clone the brand profile, adjust the voice descriptors on the clone (more playful, shorter sentences, fewer emojis), and route a subset of agents and AI Content Creator drafts to each variant. Tag outputs with the brand profile name in analytics. Promote the winning variant as master and archive the loser.

Can the brand profile feed into bulk caption generation for back-catalogue rebuilds?

Yes. Bulk runs in the AI Content Creator and AI agents pull the brand profile per row: tone descriptors, banned words, preferred phrases, target audience. Generate 50 captions in one go and every output respects the configured voice. Useful for back-catalogue migrations or holiday rollouts. Each row counts against AI credits.

Does the brand profile support compliance restrictions for regulated industries?

Yes. Add banned words (compliance terms, competitor names, regulatory triggers) and required disclaimers to the brand profile. Every AI-generated draft is screened against the banned list before surfacing in the composer. Approval gates on Teams add a human step. Audit logs record who edited which rules and when.

How do I migrate a brand profile setup from a previous social media tool?

Export the tone-of-voice document, brand colours, and channel list from your previous tool, then paste into the PostNext brand profile setup wizard. Upload sample posts so the AI Content Creator learns the voice. Reconnect channels through OAuth (tokens do not migrate). Migration usually takes 15 to 30 minutes per brand profile.

Per-brand voice and tone rules

Multi-Brand Workspaces with Distinct Voice and Channels

Each brand keeps its own voice presets, colour palette, channels, and AI prompts. Switch brands from a dropdown.

Create your first brand profile

Used by agencies running multiple client brands

Jennifer Anderson

"We run 18 client brands on one Teams account. Each brand has its own voice rules, colour palette, and channel set, so a fintech client never sounds like a streetwear client even when the same writer drafts both. Onboarding a new contractor to a brand takes about ten minutes."

Alex Morrison

"Franchise marketing for 45 locations. Each location is its own brand profile with the corporate colour palette locked in and local voice descriptors layered on top. Compliance pushback from head office dropped sharply once every location had its profile."

Lisa Chen

"Our writers move between client brands using the top-bar switcher. The AI prompt templates pick up each brand's voice automatically, so we are not pasting tone notes into every generation. Output across 22 clients stays on-brand without a separate style guide per writer."

Per-brand voice and tone rules

Define voice, tone, and colour palette inside each brand profile

Each profile stores tone descriptors, pronouns, banned words, preferred phrases, and reference posts, paired with a hex-code colour palette and uploaded logo variants. The AI Content Creator and platform writers read these fields on every generation.

Tone descriptors, banned words, and preferred phrases stored per brand

Hex-code colour palette and logo variants attached to the profile

AI prompt templates inherit these fields on every content generation

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Workspace isolation across brands

Separate channels, calendars, and asset libraries per brand

Each brand profile is its own workspace. Channel connections for X, Instagram, LinkedIn, TikTok, YouTube, and Threads sit inside the brand they belong to. Calendars, drafts, queues, AI generations, and uploaded media stay scoped to that brand.

Each profile has its own connected channel set across the 6 supported platforms

Calendars, drafts, queues, and assets are scoped to the active brand

Brand switcher in the top bar re-scopes the whole workspace

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AI prompt templates per brand

Custom AI prompt templates that read brand voice automatically

Each brand profile has its own library of AI prompt templates: hooks, captions, thread starters, video scripts. Templates inject the brand's voice rules, banned words, and target audience into every generation, so one template produces on-brand output per client.

Per-brand AI prompt template library separate from other workspaces

Voice rules and audience details inject into prompts automatically

Edit brand voice once; future AI output across that workspace updates

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Multi-brand setup in 4 steps

Create the brand profile

Enter brand name, industry, and target audience. Pick brand or creator profile type.

Add voice rules and colour palette

Add tone descriptors, banned words, hex codes, logos, and reference posts for the AI to study.

Connect the brand's channels

Attach X, Instagram, LinkedIn, TikTok, YouTube, and Threads accounts. Channels stay scoped here.

Switch brands from the top bar

Use the brand selector to move between workspaces. Each switch re-scopes the whole interface.

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Brand Profile Management FAQ

Common questions about running multiple brands in one PostNext account.

How many brand profiles can I create in one account?

Premium (€11/mo) covers one brand with up to 15 channels. Teams (€4/user/mo) gives each seat 5 channels for multiple brands; agencies map 1-2 clients per seat. No hard cap on profiles.

What lives inside a brand profile vs the account?

Per-brand: voice rules, banned words, colour palette, logos, assets, AI prompts, channels, calendars, drafts, queue, analytics. Shared: billing, team members, role assignments.

How does brand voice feed into the AI?

Each profile holds tone descriptors, pronouns, banned words, preferred phrases, and reference posts. The AI Content Creator and platform writers inject these on every prompt.

What is the difference between a brand and a creator profile?

Brand: company name, industry, target customer, business goals. Creator: personal positioning, niche, partnership categories, content pillars. Onboarding fields and AI voice framing differ.

How do team members get access to specific brands?

On Teams, invite a member and tick the brand profiles they should see. Roles: admin (edit profile, manage team), editor (create and schedule), viewer (read-only). Unassigned brands stay hidden.

Can I update a brand profile after setup?

Yes. Voice rules, colour palette, logos, audience, channels, and AI prompts are editable any time. Changes apply to future AI generations and drafts. Already-published posts are not rewritten.

Which channels can I connect to a brand profile?

X, Instagram, LinkedIn, TikTok, YouTube, Threads. Each profile has its own channel set; one account belongs to one profile at a time. Premium: 15 channels on one brand. Teams: 5 per seat.

Can I export a brand profile to share with a client?

Yes. Export the profile as a PDF brand-guideline document with voice rules, colour palette, logo variants, and audience notes, or download structured JSON for import into another tool.

Run every brand in its own workspace

Create separate profiles per client or sub-brand, each with its own voice, colour palette, channel set, and AI prompt templates. Try it on the 7-day Teams trial.

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