Per-post engagement
Real per-post engagement for X, Instagram, TikTok and LinkedIn
See how each post actually performed on X, Instagram, TikTok and LinkedIn: engagement rate, reach, impressions, likes, comments, saves, and shares, pulled from the platform APIs for your own posts (each platform reports its own subset). Pick a period of 7, 30, or 90 days, or since tracking started, and switch between channels. While data is still coming in you see an honest collecting-data state, never fake zeros.
Engagement rate, reach, impressions, likes, comments, saves, and shares per post, as each platform reports them
Covers X, Instagram, TikTok and LinkedIn, with 7, 30, 90-day and since-tracking-started periods
Honest collecting-data states while history builds up, never fabricated numbers
Audience growth and timing
Audience-growth trend and the best time to post
Follow a daily follower-count trend that accumulates from the day you connect, across X, Instagram, Threads, and TikTok. Gap days are shown honestly rather than filled with zeros, so the line reflects what really happened. The best-time-to-post panel ranks the slots that earned the most engagement in your own posts' history, so the recommendation matches your actual audience.
Daily audience-growth trend for X, Instagram, Threads, and TikTok
Best time to post ranked from your own posts' engagement history
Gap days shown honestly, accumulating from your connect date
Exportable reports
Export CSV and PDF reports for clients and stakeholders
Pull the numbers out when you need them. Export as CSV for spreadsheets and further analysis, or as PDF for client and stakeholder reports. Exports honour the channel and date range you have selected, so what you see on screen is what ends up in the file, with the period and channel labelled so the recipient knows exactly what they are looking at.
CSV export for spreadsheets and custom analysis
PDF export for client and stakeholder reporting
Exports honour the selected channel and date range
1
Connect your social accounts
Link X, Instagram, LinkedIn, TikTok and Threads. PostNext pulls per-post engagement for X, Instagram, TikTok and LinkedIn, and follower counts for X, Instagram, Threads and TikTok.
2
Let the data come in
Daily snapshots build your audience-growth trend from the connect date. Engagement and history fill in over time, with honest collecting-data states instead of zeros.
3
Review the dashboard
Pick a 7, 30, or 90-day period or since tracking started, choose a channel, check engagement over time, and see the best time to post from your real history.
4
Export what you need
Pull the selected view out as CSV or PDF. The channel and date range carry through to the export.
Analytics FAQ
Common questions about PostNext analytics. If yours is not here, the support team is happy to help.
What does PostNext analytics cover?
Three things: per-post engagement for X, Instagram, TikTok and LinkedIn (engagement rate, reach, impressions, likes, comments, saves, shares, as each platform reports them), a daily audience-growth trend for X, Instagram, Threads, and TikTok, and a best-time-to-post panel ranked from your real engagement history. It is not deep listening or competitor benchmarking.
Which engagement metrics are tracked, and for which platforms?
Per-post engagement covers X, Instagram, TikTok and LinkedIn, with the metrics each platform exposes: engagement rate, reach, impressions, likes, comments, saves and shares on Instagram; impressions, likes, replies and reposts on X; views, likes, comments and shares on TikTok; likes and comments on LinkedIn. Audience growth (daily follower count) is tracked for X, Instagram, Threads, and TikTok. Threads engagement and link clicks are not collected.
How fresh is the data?
Audience growth is captured as a daily snapshot that accumulates from your connect date. Per-post engagement refreshes on a regular schedule from each platform API. It is not strictly real time, and it is subject to each network's rate limits, so very recent posts may take a short while to appear.
Can I compare performance across platforms?
Within their supported scope. Per-post engagement is collected for X, Instagram, TikTok and LinkedIn, but each platform reports a different set of metrics, so compare the ones they share, such as likes and comments. The audience-growth trend can be viewed for X, Instagram, Threads, and TikTok. Engagement is not collected for Threads, so it appears in the growth trend rather than the per-post engagement view.
How far back does historical data go?
Audience growth and engagement accumulate from the day you connect each account, so the history builds up over time rather than backfilling the past. You can view 7, 30, or 90-day periods, or since tracking started. While a period is still filling in you see an honest collecting-data state, never fabricated zeros.
What export formats are available?
CSV for spreadsheets and PDF for client or stakeholder reports, both real and available now. Exports honour the channel and date range selected on the dashboard, so what you see on screen is what ends up in the file.
When is the best time to post?
The best-time-to-post panel ranks time slots by the engagement they actually earned in your own posts' history, rather than a generic industry chart. It needs some published history to draw on, so the ranking gets sharper as more of your posts are tracked. It is a paid feature.
Does this replace the native analytics in each app?
Not entirely. PostNext is handy for a quick cross-account engagement and growth check and for clean CSV or PDF exports. For platform-specific depth such as TikTok territories, story taps, or watch-time, the native app still goes deeper.
What is free and what is paid?
The audience-growth trend and the overview basics are free. Engagement-over-time, best time to post, and CSV or PDF export are paid. Either way the empty states are honest: while data is still collecting you see a clear collecting-data message rather than fake numbers.
Which time periods can I view?
7 days, 30 days, 90 days, and since tracking started. The period you choose carries through the engagement-over-time view, the audience-growth trend, and any CSV or PDF export, alongside the channel you have selected.
Does PostNext store analytics data after I disconnect a social channel?
Yes. Historical metrics for published posts stay in your workspace even after a channel is disconnected, and reconnecting re-syncs new metrics on top. Cancelling drops the account to the free plan; your data stays, and you can export CSV or PDF any time.
Can I compare one period with the previous one in the analytics dashboard?
Not side by side. There is no custom date range and no comparison toggle: you pick a fixed period of 7, 30 or 90 days, or since tracking started, and filter by channel. To compare two periods, switch between them or export a CSV for each.
Can I schedule a recurring email of the analytics report to stakeholders?
Yes, weekly or monthly, on paid plans. Scheduled reports are opt-in and set up per team: the analytics report goes out as a PDF by email to the team's recipient list, which can include addresses outside the workspace, and recipients do not need a PostNext seat. There is no daily option, and there are no saved dashboard views to schedule from.
How does A/B testing of two posts work inside the analytics dashboard?
Not built in. Schedule the two posts yourself and compare their rows side by side in the dashboard or a CSV export; there is no experiment tagging or winner indicator.
Does PostNext analytics aggregate metrics across multiple brand profiles?
No. Analytics work per channel and across your connected channels; there is no brand-profile rollup and no per-brand drill-down. To compare clients, switch between their channels on the dashboard, or export a CSV for each and put them side by side.
Can I migrate historical analytics from Hootsuite or Sprout into PostNext?
No. There is no import from Hootsuite or Sprout exports. Metrics start collecting when you connect a channel, covering posts published through PostNext.
Ready to check your numbers in one place?
Start with the free plan, or take a 7-day trial of Premium. Business adds longer history and more exports; Teams is priced per user with a 5-user minimum.