Editorial calendar
Visual editorial calendar across the seven channels
Plan weeks ahead on a visual calendar showing every scheduled post by platform, pillar and campaign. Filter by channel or campaign and drag posts to rebalance cadence.
Calendar view with month, week and day modes for editorial planning
Filter the calendar by platform, content pillar, campaign or owner
Drag-and-drop rescheduling to balance posting cadence across the week
Content pillars and categories
Content pillars, categories and campaign tags together
Define three to five pillars that anchor your strategy, then tag each post with a pillar, a category and a campaign so reporting rolls up by theme on every channel.
Content pillars with colour coding visible on the editorial calendar
Category tags for educational, product, community and promotional posts
Campaign grouping with start and end dates for product launches and events
Cross-platform coordination
Coordinate posting cadence across the seven channels
Plan a campaign once and adapt it for X, Instagram, LinkedIn, TikTok, YouTube, Threads and Bluesky. Set a target cadence per platform and keep editorial owners aligned through assignments.
Target cadence per platform with weekly counters for X, IG, LI, TikTok, YouTube and Threads
Post tagging and assignment so each platform owner knows what is due next
Shared briefs and notes attached to campaigns and individual posts
1
Set your content pillars
Document three to five pillars that describe what your brand publishes, with a colour per pillar.
2
Group posts into campaigns and categories
Create a campaign with start and end dates, then add posts under it tagged by pillar and category.
3
Plan cadence on the editorial calendar
Schedule posts on X, Instagram, LinkedIn, TikTok, YouTube and Threads with cadence per channel.
4
Review pillar and category mix
Check the weekly mix per platform, rebalance gaps and archive completed campaigns for reference.
Content strategy planner frequently asked questions
Questions about editorial planning, content pillars or campaigns? Our team is here to help.
What does the content strategy planner cover?
An editorial planner built around pillars (themes you publish on), campaigns (time-bounded pushes such as a launch) and categories. Posts sit on a visual calendar across the seven channels.
How does the editorial calendar work?
The calendar shows posts in month, week or day view, colour-coded by pillar and labelled with campaign and platform. Filter to one channel and drag posts to new dates to rebalance cadence.
Can I organise posts by content pillar and category?
Yes. Define pillars such as Education, Product or Community, then tag each post with a pillar, a category and an optional campaign like "Spring Launch 2026". Filter the calendar by any combination.
Does it support all seven PostNext platforms?
Yes. The planner coordinates posts across X, Instagram, LinkedIn, TikTok, YouTube, Threads and Bluesky. Each post maps to one or more channels and you can set a different target weekly cadence per channel.
How do campaigns work in the planner?
A campaign is a container with a start date, end date and target channels. Add posts, assign owners, attach a brief and track which posts are in draft. Closed campaigns archive automatically.
Can the team collaborate on the editorial plan?
Yes. Assign posts and campaigns to team members with due dates, leave comments and attach briefs. The Teams plan (per-user pricing, 5-user minimum) adds role-based permissions for editorial teams.
How do I track how each pillar performs?
Once posts go live, engagement rolls up by pillar, category and campaign. You can see which pillars work on each channel, where cadence is thin and which campaigns hit their goals.
Is there a limit on posts, campaigns or pillars?
No cap on pillars, categories or campaigns, even on the Free plan. Premium and Business add reporting. Paid tiers include a seven-day trial.
Which plan tier unlocks team collaboration on the content strategy planner?
Premium and Business are single-seat. Teams (per user, 5-user minimum) shares the workspace: shared planner, shared calendar, and post approval. Fine-grained role permissions are not available.
Can I export the editorial calendar to a client deck or external tool?
Not today. The planner has no PDF, CSV, or PNG export and no read-only client link. Analytics reports export as CSV or PDF.
Is there a public API for content pillars, campaigns, and category tags?
Not for the planner. The public REST API covers accounts, connections, posts, assets, and analytics; there are no pillar or campaign endpoints and no webhooks today.
How does the planner handle bulk-tagging of existing posts to a pillar?
Select any range in the calendar view, hold shift, and choose Tag. Assign a pillar, category, or campaign to dozens of posts in one operation. Useful when migrating from a previous tool that had no pillar concept. AI tagging can also infer pillars from caption text on Business and Teams plans.
Can different team roles see different pillars or campaigns inside the planner?
Yes. On Teams, restrict any role to specific brand profiles, pillars, or campaigns. A freelancer assigned to one client sees only that client's pillars. Admins see every brand profile. Cross-client posts and comments stay isolated. Role permissions extend from workspace settings and apply to both planner and analytics.
Does the planner integrate with Google Calendar or Microsoft Outlook?
Yes. Subscribe to your PostNext calendar as iCal in Google Calendar, Outlook, or Apple Calendar so scheduled posts and campaign deadlines show up alongside meetings. The feed is read-only and refreshes hourly. Each event includes the channel, pillar, campaign, and a link back to PostNext for one-click editing.
How does the planner support seasonal or holiday campaign planning?
Set a campaign with start and end dates for the holiday window (Black Friday, Christmas, Easter), target channels, and a brief. PostNext pre-populates a checklist of common posts per channel and per pillar. Smart Schedule suggests high-engagement slots inside the window, and analytics rolls up against past holiday campaigns.
Can I onboard a strategy from CoSchedule, Asana, or Trello into the planner?
Partly. Pillars and campaigns do not import, so recreate them in the planner; it is usually an hour of setup. Posts can come across in a CSV file: the calendar imports up to 100 at a time, scheduling rows that have a date and saving the rest as drafts.
Ready to run a documented editorial calendar?
Join social teams using PostNext to run an editorial calendar with pillars, campaigns and a documented cadence across X, Instagram, LinkedIn, TikTok, YouTube and Threads.