Influencer Plans
Influencer Plans
Influencer Plans help a personal or creator account post consistently around the topics you care about. Instead of tying a campaign to a brand profile, you give the planner a set of themes, and it generates posts that build a point of view over time.
Choosing topics
When you create a plan you describe the topics it should cover, for example a list of subjects or areas of expertise. The planner uses those themes to draft posts in a consistent voice, so your timeline stays focused on what you want to be known for.
Running a plan
Like Brand Plans, an Influencer Plan publishes a set number of posts to one channel across a date range. Plans show under Running while active and report progress as posts go out. You can pause a plan from its card menu at any time, which leaves published posts in place and stops future ones.
How it differs from Brand Plans
Brand Plans speak for a brand profile; Influencer Plans speak for a person and are organized around topics rather than a brand. Both share the same plan lifecycle, credit accounting, and link into the Publish queue.
Next steps
- Brand Plans - On-brand campaigns for a brand account.
- Post Planner - Long-form articles for your blog or CMS.