How often should I update my media kit?

Quarterly at minimum, plus any time you cross a meaningful follower milestone or land a notable brand collaboration. Stale audience numbers and missing recent campaigns are the most common reasons brands disengage mid-conversation.

Should my media kit include audience demographics?

Yes — age, gender, and top 3 countries minimum. Brand marketers need this to confirm fit with their target customer. Most platforms surface this data in their creator analytics; pull it directly rather than estimating.

What is a one-pager media kit?

A condensed version covering only the must-have sections — audience, top metrics, rates, and a CTA. Useful for cold outreach where a longer kit feels presumptuous. Most creators benefit from having both a full kit and a one-pager.

How do I send a media kit to brands?

Attach the PDF directly to the email or DM, plus a 2-3 sentence pitch in the message. Do not send a bare link without context. Personalise the message — generic outreach with a kit attached gets ignored at scale.

Can I include sponsored-post examples even if they were small?

Yes, especially if they had strong results. A nano collaboration that drove a clear sales spike is more compelling than three forgotten celebrity campaigns. Lead with outcomes — discount codes used, link clicks, traffic — not just the brand name.

What metrics should I show in my media kit?

Follower count, engagement rate (per channel), average reach per post, and audience demographics. Add link clicks or affiliate conversion data if you have it. Skip vanity metrics like total accounts reached lifetime — brands recognise inflation and discount them.

Should my media kit be branded to match my Instagram?

Yes. Visual consistency between your social presence and your media kit signals professionalism and makes the brand trust the rest of your numbers. Use the same fonts, colors, and tone you use on your channels.

How is a media kit different from a brand kit?

A media kit is outward-facing — for brand partnerships. A brand kit is inward-facing — the colors, fonts, logo, and voice your team uses to keep your own content consistent. PostNext's brand profile feature is closer to a brand kit; the media kit is what you send to potential partners.

Why it matters

What Is a Media Kit?

The one-document pitch that decides whether a brand replies to your DM — and the structure that actually wins replies in 2026.

Build your brand kit in PostNext

Why it matters

Brands decide in 30 seconds

A media kit gets opened, scanned in under a minute, and either replied to or ignored. The brands you want to work with see dozens of media kits a week. The ones that get responses are not the ones with the most followers — they are the ones that make the decision easy by showing audience fit, past results, and clear rates.

Brands open it for under a minute on average

Audience fit is the single biggest decision factor

Missing rates often means missing the reply entirely

Use PostNext brand profile

What to include

The six sections every media kit needs

A complete media kit covers who you are (1 line), what you make (content categories), who you reach (audience demographics + engagement metrics), where you publish (channel mix + handles), what you have done (past brand collabs), and what you charge (rate card). Missing any one section is missing a decision input the brand will use against you.

A 1-line bio + a 1-paragraph value prop

Audience demographics and engagement rate per channel

Past collab examples with measurable outcomes

See media-kit templates

Common mistakes

Three things that kill a media kit

Most media kits fail for the same three reasons. They show follower count without engagement rate (modern brands know engagement matters more). They list every channel even when reach is uneven (dilutes the strongest channel). They hide rates (forces an extra back-and-forth most brands skip).

Vanity metrics without engagement context

Listing weak channels alongside strong ones

No rate card — brands move on to creators who publish theirs

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Build your first media kit in 4 steps

Pick a template, do not start from scratch

Use a clean template from Canva, Notion, or your scheduler's brand-profile tool. Resist the urge to design from zero — your time is better spent on the content. Aim for 2-4 pages, PDF format, branded but readable.

Fill in audience proof, not just numbers

For each channel, include follower count, engagement rate, audience age/location/gender, and your strongest-performing content type. Engagement rate is the most important number — brands trust it more than reach.

Add 2-3 past collaboration examples

Pick the collaborations that showed measurable outcomes — engagement above your norm, link clicks, sales attributed. If you have none yet, include your best organic content as a proxy for what a brand collab would look like.

Publish your rates with clear deliverables

List package rates with deliverables — "1 feed post + 3 stories = $X". Skipping rates costs you more replies than charging the wrong number. You can always negotiate down; you cannot recover replies that never came.

Build in PostNext

Media kit FAQ

Quick answers on what to include, rates, and how to use one.

What is a media kit for creators?

A creator media kit is a 2-4 page document that presents your audience, content style, past brand collaborations, and rates to potential brand partners. It is the standard first document brands ask for when considering a collaboration, and the quality of yours directly affects which brands reply.

What should a media kit include?

A 1-line bio, your value prop, channel-by-channel audience demographics with engagement rate, content category samples, 2-3 past collaboration examples with results, and a rate card with clear deliverables. Skip dense paragraphs — brands scan, they do not read.

How long should a media kit be?

2 to 4 pages. Shorter and you have not communicated enough; longer and brands skip sections. Each page should answer one question — page 1 is who you are; page 2 is who you reach; page 3 is what you have done; page 4 is what you charge.

Do I need a media kit if I have under 10k followers?

Yes, especially. Below 10k, audience engagement and niche fit matter more than raw size, and a media kit is where you demonstrate both. Nano-influencer collaborations are a growing brand-side budget, and a clear media kit is how nano creators win those deals.

Should I include rates in my media kit?

Yes. Brands strongly prefer creators who publish rates because it saves a back-and-forth. List package rates — "1 feed post + 3 stories = $X" — not per-post pricing alone. You can negotiate down; what you cannot do is recover the brands that moved on because rates were missing.

What is the difference between a media kit and a portfolio?

A portfolio is a showcase of your best work; a media kit is a business document for landing partnerships. The media kit includes the portfolio (as past-work examples) but adds audience data, rates, and packages. Brands need the business context, not just the work.

How do I create a media kit for free?

Canva has free templates that handle layout well. Notion templates work if your brands prefer link-based docs. PostNext includes a media-kit template inside the brand-profile feature. Avoid Word — the output looks dated to most brand marketers.

What format should a media kit be in?

PDF for email and DM sharing — preserves layout across devices. A web link version (Notion, Carrd, your own site) for cases where brands prefer to share internally. Some creators offer both; the PDF is the safer default for outreach.

Brand kit, scheduling, and partnership tracking

PostNext's brand profile keeps your visual identity consistent across every post, and the influencer planner tracks brand collaborations end-to-end — so the work behind a great media kit is automated, not manual.