1,000 followers, or a Verified Business Account
TikTok's help centre names two ways to unlock the website link on a profile: reach at least 1,000 followers, or run a Verified Business Account. Plenty of videos say that switching to a business account was enough for them, but TikTok's own wording says verified. If you cannot add a website under Links yet, the usual reason is that the account does not qualify yet.
At least 1,000 followers on a personal or creator account
A Verified Business Account, at any follower count
Web addresses in bio text and captions are not clickable
Links open inside TikTok first
Tapping a profile link opens the page in TikTok's in-app browser. To protect people from scams and phishing, TikTok limits how far someone can follow a chain of external links inside that browser, so a visitor may be asked to open the page in their phone's own browser. TikTok recommends direct links that reach the intended site in a few steps. It also no longer supports links that open or log you into other social media apps, although links to those platforms' websites still work.
Profile links open in TikTok's in-app browser
Long chains of links may be sent to the phone's browser
Links that open other social apps are not supported
Make the one link count
TikTok gives you one website slot, so most creators point it at a link in bio page that lists their shop, newsletter, latest video and other profiles. Because of how the in-app browser treats long chains, keep that page short: put the destination most people want at the top, or send the whole page straight to one link while a launch is on. PostNext's free page can do both, and it shows how many visitors arrive from TikTok.
Put the link most people want at the top
Send the whole page to one link during a launch
Check which links get tapped, then reorder
Open your profile
Tap Edit profile
Add the link
Test it from your profile
TikTok bio link FAQ
Quick answers on followers, business accounts, captions and what happens when someone taps your link.
Why can't I add a link to my TikTok bio?
How many followers do you need to put a link in your TikTok bio?
Does switching to a business account unlock the link?
Can I put a clickable link in a TikTok caption or comment?
How many links can I add to my TikTok profile?
Why does TikTok ask to open my link in another browser?
Can I link to my Instagram or YouTube from my TikTok bio?
What is a link in bio page?
Is the PostNext link in bio page free?
How can I see which links my TikTok visitors tap?
How do I report a suspicious link on someone's TikTok profile?
Can I change my TikTok bio link later?
One link for TikTok, Instagram and everywhere else
PostNext gives you a free link in bio page at postnext.io/s/yourname, with your links, latest posts and an email signup, and shows which links TikTok visitors tap. The same account schedules your TikTok videos.