5 minutes readKey takeaways The useful split is drafting, editing and scheduling; most tools are strong at one of the three. Judge output on your own brief rather than the vendor demo, which is chosen to flatter the model. Cost scales with volume, so price the plan against how much you actually publish. AI tools for content… Read more »
5 minutes readKey takeaways Platform size matters far less than whether your audience is on it and reachable there. Reach differs from audience: some platforms show your posts to followers far less often than others. Pick two you can sustain rather than a presence on all of them that nobody maintains. When it comes to building a… Read more »