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AI 콘텐츠 생성을 사용할 때 PostNext는 이 프로필을 활용하여 일반적인 결과물 대신 브랜드에 맞는 게시물을 만듭니다.\n\n![각 브랜드 프로필의 이름, 설명, 연결된 채널을 보여주는 카드가 있는 PostNext My Brands 화면](../images/docs/brands.jpg)\n\n프로필은 사이드바의 **My Brands**에서 관리합니다. 각 브랜드는 이름, 웹사이트, 짧은 설명, 연결된 채널 수가 표시된 카드로 나타나며, **Add Brand**로 새 브랜드를 만듭니다.\n\n## 프로필 필드\n\n브랜드 프로필에는 다음 필드가 포함됩니다:\n\n- **Bio** - 브랜드에 대한 짧은 설명.\n- **Brand voice** - 브랜드가 소통할 때 사용하는 톤과 스타일.\n- **Personality traits** - 브랜드가 어떻게 인식되는지를 정의하는 특성.\n- **Main themes** - 브랜드가 집중하는 주제.\n- **Expertise areas** - 브랜드가 권위를 가진 분야.\n- **Preferred hashtags** - 게시물 전반에서 일관되게 사용하고 싶은 해시태그.\n- **Audience size** - 현재 청중 규모를 나타내는 지표.\n\n## 팀별 프로필\n\n각 팀은 자체 브랜드 프로필을 가집니다. 여러 팀을 관리하는 경우 각 팀마다 별도의 프로필을 유지할 수 있습니다.\n\n## 프로필 활용 방식\n\nAI 콘텐츠 크리에이터는 게시물을 생성할 때 브랜드 프로필을 읽습니다. 더 많은 필드를 입력하면 AI에 더 많은 맥락이 제공되어 브랜드에 더 잘 맞는 결과가 나옵니다. 생성 작동 방식은 [AI 콘텐츠](/ko-kr/features/ai-content)를 참고하세요.\n\n팀과 브랜드 프로필을 함께 설정하는 방법에 대한 도움말은 [팀 및 브랜드 프로필](/ko-kr/guides/teams-and-brand-profiles)을 참고하세요.\n","tableOfContents":{"items":[{"url":"#브랜드-프로필","title":"브랜드 프로필","items":[{"url":"#프로필-필드","title":"프로필 필드"},{"url":"#팀별-프로필","title":"팀별 프로필"},{"url":"#프로필-활용-방식","title":"프로필 활용 방식"}]}]},"parent":{"__typename":"File","relativePath":"ko-kr/features/brand-profile.md"},"frontmatter":{"metaTitle":"브랜드 프로필 및 목소리 | PostNext","metaDescription":"자기소개, 브랜드 목소리, 주제, 해시태그를 설정하여 PostNext AI가 여러분답게 들리는 게시물을 만들도록 하세요.","order":5}},"allMdx":{"edges":[{"node":{"fields":{"slug":"/ko-kr/content-planners","title":"콘텐츠 플래너"}}},{"node":{"fields":{"slug":"/ko-kr/guides","title":"가이드"}}},{"node":{"fields":{"slug":"/ko-kr/features","title":"기능"}}},{"node":{"fields":{"slug":"/ko-kr/pricing-faqs","title":"요금제 FAQ"}}},{"node":{"fields":{"slug":"/ko-kr/mini-site","title":"Mini Site"}}},{"node":{"fields":{"slug":"/ko-kr/integrations","title":"통합"}}},{"node":{"fields":{"slug":"/ko-kr/knowledge-base","title":"지식 베이스"}}},{"node":{"fields":{"slug":"/ko-kr/content-planners/brand-planner","title":"Brand Plans"}}},{"node":{"fields":{"slug":"/ko-kr/content-planners/influencer-planner","title":"Influencer Plans"}}},{"node":{"fields":{"slug":"/ko-kr/content-planners/post-planner","title":"Post Planner"}}},{"node":{"fields":{"slug":"/ko-kr/features/ai-carousels","title":"AI 캐러셀"}}},{"node":{"fields":{"slug":"/ko-kr/features/apps","title":"Apps"}}},{"node":{"fields":{"slug":"/ko-kr/features/analytics","title":"애널리틱스"}}},{"node":{"fields":{"slug":"/ko-kr/features/asset-management","title":"에셋 관리"}}},{"node":{"fields":{"slug":"/ko-kr/features/channels","title":"채널"}}},{"node":{"fields":{"slug":"/ko-kr/features/brand-profile","title":"브랜드 프로필"}}},{"node":{"fields":{"slug":"/ko-kr/features/post-composer","title":"Post Composer"}}},{"node":{"fields":{"slug":"/ko-kr/features/ai-content","title":"AI 콘텐츠"}}},{"node":{"fields":{"slug":"/ko-kr/features/scheduling","title":"예약"}}},{"node":{"fields":{"slug":"/ko-kr/guides/plan-your-content","title":"콘텐츠 계획하기"}}},{"node":{"fields":{"slug":"/ko-kr/guides/connect-your-first-channel","title":"첫 채널 연결하기"}}},{"node":{"fields":{"slug":"/ko-kr/guides/create-your-first-post","title":"첫 게시물 만들기"}}},{"node":{"fields":{"slug":"/ko-kr/guides/schedule-and-publish","title":"예약 및 게시"}}},{"node":{"fields":{"slug":"/ko-kr/integrations/api-keys","title":"API Keys"}}},{"node":{"fields":{"slug":"/ko-kr/guides/teams-and-brand-profiles","title":"팀 및 브랜드 프로필"}}},{"node":{"fields":{"slug":"/ko-kr/integrations/mcp","title":"MCP (AI 에이전트)"}}},{"node":{"fields":{"slug":"/ko-kr/integrations/wordpress","title":"WordPress"}}},{"node":{"fields":{"slug":"/ko-kr/knowledge-base/how-to-update-card-details","title":"카드 정보 업데이트 방법"}}},{"node":{"fields":{"slug":"/ko-kr/knowledge-base/managing-your-plan-and-limits","title":"요금제 및 한도 관리"}}},{"node":{"fields":{"slug":"/ko-kr/knowledge-base/understanding-declined-card-payments","title":"카드 결제 거절 이해하기"}}},{"node":{"fields":{"slug":"/ko-kr","title":"PostNext 문서"}}},{"node":{"fields":{"slug":"/ko-kr/features/post-composer/creating-and-editing-drafts","title":"초안 작성 및 편집"}}},{"node":{"fields":{"slug":"/ko-kr/features/scheduling/best-time-to-post","title":"게시하기 좋은 시간"}}}]}},"pageContext":{"id":"04bb0f62-e264-563a-8928-3bf9f00f8ec0","locale":"ko-KR"}},"staticQueryHashes":["361965504","361965504","417421954","417421954","445494767","445494767"]}