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A brand profile can include:\n\n- Bio\n- Brand voice\n- Personality traits\n- Main themes and topics\n- Expertise areas\n- Preferred hashtags\n- Audience size\n\nWhen you generate post content with AI, PostNext uses the brand profile as context so output stays on-brand without manual prompting each time. See [Brand profile](/features/brand-profile) for how to set one up.\n\n## Collaboration\n\nTeam members share the workspace's channels, drafts, scheduled posts, and plans. 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