{"componentChunkName":"component---src-templates-docs-js","path":"/features/brand-profile","result":{"data":{"site":{"siteMetadata":{"title":"Documentation | PostNext","docsLocation":""}},"mdx":{"fields":{"id":"e27027d1-98dc-5913-8a4f-ff620059b95a","title":"Brand Profile","slug":"/features/brand-profile","locale":"en-GB"},"body":"var _excluded = [\"components\"];\nfunction _extends() { return _extends = Object.assign ? 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When you use AI content generation, PostNext draws on this profile to produce posts that fit your brand rather than generic output.\n\n![The PostNext My Brands screen with a card for each brand profile showing its name, description, and connected channels](../images/docs/brands.jpg)\n\nYou manage profiles under **My Brands** in the sidebar. Each brand appears as a card with its name, website, a short description, and the number of channels attached, and you create new ones with **Add Brand**.\n\n## Profile fields\n\nThe brand profile includes the following fields:\n\n- **Bio** - A short description of your brand.\n- **Brand voice** - The tone and style your brand uses when communicating.\n- **Personality traits** - Characteristics that define how your brand comes across.\n- **Main themes** - The topics your brand focuses on.\n- **Expertise areas** - The subjects where your brand has authority.\n- **Preferred hashtags** - Hashtags you want to use consistently across posts.\n- **Audience size** - An indication of the scale of your current audience.\n\n## Per-team profile\n\nEach team has its own brand profile. If you manage multiple teams, you can maintain separate profiles for each one.\n\n## How the profile is used\n\nThe AI content creator reads your brand profile when generating posts. Filling in more fields gives the AI more context and produces more on-brand results. See [AI Content](/features/ai-content) for how generation works.\n\nFor help setting up your team and brand profile together, see [Teams and Brand Profiles](/guides/teams-and-brand-profiles).\n","tableOfContents":{"items":[{"url":"#brand-profile","title":"Brand Profile","items":[{"url":"#profile-fields","title":"Profile fields"},{"url":"#per-team-profile","title":"Per-team profile"},{"url":"#how-the-profile-is-used","title":"How the profile is used"}]}]},"parent":{"__typename":"File","relativePath":"en/features/brand-profile.md"},"frontmatter":{"metaTitle":"Brand Profile and Voice | PostNext","metaDescription":"Set your bio, brand voice, themes, and hashtags so PostNext AI creates posts that sound like you.","order":5}},"allMdx":{"edges":[{"node":{"fields":{"slug":"/content-planners","title":"Content Planners"}}},{"node":{"fields":{"slug":"/features","title":"Features"}}},{"node":{"fields":{"slug":"/integrations","title":"Integrations"}}},{"node":{"fields":{"slug":"/knowledge-base","title":"Knowledge Base"}}},{"node":{"fields":{"slug":"/pricing-faqs","title":"Pricing FAQs"}}},{"node":{"fields":{"slug":"/guides","title":"Guides"}}},{"node":{"fields":{"slug":"/mini-site","title":"Mini Site"}}},{"node":{"fields":{"slug":"/features/ai-carousels","title":"AI Carousels"}}},{"node":{"fields":{"slug":"/features/ai-content","title":"AI Content"}}},{"node":{"fields":{"slug":"/features/channels","title":"Channels"}}},{"node":{"fields":{"slug":"/features/brand-profile","title":"Brand Profile"}}},{"node":{"fields":{"slug":"/content-planners/influencer-planner","title":"Influencer Plans"}}},{"node":{"fields":{"slug":"/features/post-composer","title":"Post Composer"}}},{"node":{"fields":{"slug":"/features/scheduling","title":"Scheduling"}}},{"node":{"fields":{"slug":"/guides/plan-your-content","title":"Plan Your Content"}}},{"node":{"fields":{"slug":"/features/asset-management","title":"Asset Management"}}},{"node":{"fields":{"slug":"/guides/schedule-and-publish","title":"Schedule and Publish"}}},{"node":{"fields":{"slug":"/content-planners/brand-planner","title":"Brand Plans"}}},{"node":{"fields":{"slug":"/guides/teams-and-brand-profiles","title":"Teams and Brand Profiles"}}},{"node":{"fields":{"slug":"/features/apps","title":"Apps"}}},{"node":{"fields":{"slug":"/integrations/api-keys","title":"API Keys"}}},{"node":{"fields":{"slug":"/guides/create-your-first-post","title":"Create Your First Post"}}},{"node":{"fields":{"slug":"/integrations/mcp","title":"MCP (AI Agents)"}}},{"node":{"fields":{"slug":"/features/analytics","title":"Analytics"}}},{"node":{"fields":{"slug":"/integrations/wordpress","title":"WordPress"}}},{"node":{"fields":{"slug":"/guides/connect-your-first-channel","title":"Connect Your First Channel"}}},{"node":{"fields":{"slug":"/knowledge-base/how-to-update-card-details","title":"How to Update Card Details"}}},{"node":{"fields":{"slug":"/knowledge-base/managing-your-plan-and-limits","title":"Managing Your Plan and Limits"}}},{"node":{"fields":{"slug":"/content-planners/post-planner","title":"Post Planner"}}},{"node":{"fields":{"slug":"/knowledge-base/understanding-declined-card-payments","title":"Understanding Declined Card Payments"}}},{"node":{"fields":{"slug":"/features/scheduling/best-time-to-post","title":"Best Time to Post"}}},{"node":{"fields":{"slug":"/features/post-composer/creating-and-editing-drafts","title":"Creating and Editing Drafts"}}},{"node":{"fields":{"slug":"/","title":"PostNext Documentation"}}}]}},"pageContext":{"id":"e27027d1-98dc-5913-8a4f-ff620059b95a","locale":"en-GB"}},"staticQueryHashes":["361965504","361965504","417421954","417421954","445494767","445494767"]}