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Instead of tying a campaign to a brand profile, you give the planner a set of themes, and it generates posts that build a point of view over time.\n\n![The PostNext Influencer Planner showing plans grouped by topic, each with a channel, a date range, and publishing progress](../images/docs/influencer-planner.jpg)\n\n## Choosing topics\n\nWhen you create a plan you describe the topics it should cover, for example a list of subjects or areas of expertise. The planner uses those themes to draft posts in a consistent voice, so your timeline stays focused on what you want to be known for.\n\n## Running a plan\n\nLike Brand Plans, an Influencer Plan publishes a set number of posts to one channel across a date range. Plans show under **Running** while active and report progress as posts go out. You can pause a plan from its card menu at any time, which leaves published posts in place and stops future ones.\n\n## How it differs from Brand Plans\n\nBrand Plans speak for a [brand profile](/features/brand-profile); Influencer Plans speak for a person and are organized around topics rather than a brand. Both share the same plan lifecycle, credit accounting, and link into the [Publish](/features/scheduling) queue.\n\n## Next steps\n\n- [Brand Plans](/content-planners/brand-planner) - On-brand campaigns for a brand account.\n- [Post Planner](/content-planners/post-planner) - Long-form articles for your blog or CMS.\n","tableOfContents":{"items":[{"url":"#influencer-plans","title":"Influencer Plans","items":[{"url":"#choosing-topics","title":"Choosing topics"},{"url":"#running-a-plan","title":"Running a plan"},{"url":"#how-it-differs-from-brand-plans","title":"How it differs from Brand Plans"},{"url":"#next-steps","title":"Next steps"}]}]},"parent":{"__typename":"File","relativePath":"en/content-planners/influencer-planner.md"},"frontmatter":{"metaTitle":"Influencer Plans | PostNext","metaDescription":"Build a creator presence with topic-driven campaigns that post consistently to a personal channel over time.","order":2}},"allMdx":{"edges":[{"node":{"fields":{"slug":"/content-planners","title":"Content Planners"}}},{"node":{"fields":{"slug":"/features","title":"Features"}}},{"node":{"fields":{"slug":"/integrations","title":"Integrations"}}},{"node":{"fields":{"slug":"/knowledge-base","title":"Knowledge Base"}}},{"node":{"fields":{"slug":"/pricing-faqs","title":"Pricing FAQs"}}},{"node":{"fields":{"slug":"/guides","title":"Guides"}}},{"node":{"fields":{"slug":"/mini-site","title":"Mini Site"}}},{"node":{"fields":{"slug":"/features/ai-carousels","title":"AI Carousels"}}},{"node":{"fields":{"slug":"/features/ai-content","title":"AI Content"}}},{"node":{"fields":{"slug":"/features/channels","title":"Channels"}}},{"node":{"fields":{"slug":"/features/brand-profile","title":"Brand Profile"}}},{"node":{"fields":{"slug":"/content-planners/influencer-planner","title":"Influencer Plans"}}},{"node":{"fields":{"slug":"/features/post-composer","title":"Post Composer"}}},{"node":{"fields":{"slug":"/features/scheduling","title":"Scheduling"}}},{"node":{"fields":{"slug":"/guides/plan-your-content","title":"Plan Your Content"}}},{"node":{"fields":{"slug":"/features/asset-management","title":"Asset Management"}}},{"node":{"fields":{"slug":"/guides/schedule-and-publish","title":"Schedule and Publish"}}},{"node":{"fields":{"slug":"/content-planners/brand-planner","title":"Brand Plans"}}},{"node":{"fields":{"slug":"/guides/teams-and-brand-profiles","title":"Teams and Brand Profiles"}}},{"node":{"fields":{"slug":"/features/apps","title":"Apps"}}},{"node":{"fields":{"slug":"/integrations/api-keys","title":"API Keys"}}},{"node":{"fields":{"slug":"/guides/create-your-first-post","title":"Create Your First Post"}}},{"node":{"fields":{"slug":"/integrations/mcp","title":"MCP (AI Agents)"}}},{"node":{"fields":{"slug":"/features/analytics","title":"Analytics"}}},{"node":{"fields":{"slug":"/integrations/wordpress","title":"WordPress"}}},{"node":{"fields":{"slug":"/guides/connect-your-first-channel","title":"Connect Your First Channel"}}},{"node":{"fields":{"slug":"/knowledge-base/how-to-update-card-details","title":"How to Update Card Details"}}},{"node":{"fields":{"slug":"/knowledge-base/managing-your-plan-and-limits","title":"Managing Your Plan and Limits"}}},{"node":{"fields":{"slug":"/content-planners/post-planner","title":"Post Planner"}}},{"node":{"fields":{"slug":"/knowledge-base/understanding-declined-card-payments","title":"Understanding Declined Card Payments"}}},{"node":{"fields":{"slug":"/features/scheduling/best-time-to-post","title":"Best Time to Post"}}},{"node":{"fields":{"slug":"/features/post-composer/creating-and-editing-drafts","title":"Creating and Editing Drafts"}}},{"node":{"fields":{"slug":"/","title":"PostNext Documentation"}}}]}},"pageContext":{"id":"a1e66a92-b7a9-5e4d-958f-e40ad25b1a0d","locale":"en-GB"}},"staticQueryHashes":["361965504","361965504","417421954","417421954","445494767","445494767"]}